The story of my growing love for Erdem

Beautiful Backstage Photos from the Fall-Winter 2012 Erdem show. It was really hard choosing my favorites. I love backstage photos of fashion shows because there is something less contrived about them. The models are more relaxed and you usually see the clothing in a more natural way.

I’ve been a big fan of Erdem for a couple of seasons. Named after it’s founder and designer, Erdem Moralioglu, this label is synonymous with brilliant prints, amazing use of color and modern cuts.

Photography: Morgan O’donovan

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